DECODING HAIDILAO'S PROMOTIONAL MIX: A FORMULA FOR DOMINANCE

Haidilao has achieved remarkable success in the global hot pot industry, and its achievement can be attributed to a well-crafted promotional mix. The company leverages a variety of strategies across the four Ps: product, price, place, and promotion. Haidilao's renowned hot pot offering is known for its freshness, attracting a loyal customer base. T